Trade Can Prevent Food Shortages

Food shortages are on the rise. According to the U.K-U.S. Taskforce on Extreme Weather and Global Food System Resilience, large scale food shortages could occur every 30 years unless better agricultural planning and trade systems are put in place.

Extreme weather patterns have severely impacted agricultural production. Over one million people in Haiti are suffering from severe food insecurity, according to the World Food Programme. Venezuela is also dealing with food shortages despite being a major soybean exporter. Severe droughts in Guatemala, El Salvador, and Honduras have left 3.5 million Latin Americans in need of aid (World Food Programme).

Despite global food insecurity, the World Food Programme maintains that the world produces enough food to feed everyone. The recent food shortages are not due to a lack of produce; they are the unforeseen consequences of poverty, unstable ag markets, and environmental stress.

Food shortages make agricultural trade, and wholesale produce marketplaces, more important than ever. Efficient, transparent, and reliable agricultural trade methods can improve global food distribution, reduce agricultural waste, and increase profits for local farmers.

New wholesale produce marketplaces ensure that a wide variety of food will be available worldwide. By forging new connections between producers and retailers, wholesale marketplaces distribute produce to the markets where is most needed. Agricultural trade strengthens national economies and encourages entrepreneurship, environmental sustainability, and innovation at every level of food production. Most importantly, it creates opportunities for buyers and sellers to trade produce at the best prices.

Online marketplaces like are changing the landscape of agricultural trade.  Farmers and retailers connect through Freshdeal’s online platform to trade produce anytime, anywhere. With reliable technology, transportation, and trustworthy users they are revolutionizing the industry, one order at a time.